Ryan Hedditch appointed Posterscope’s first national head of strategy

Outdoor advertising specialist agency Posterscope has promoted Ryan Hedditch to national head of strategy.

Hedditch has worked for Posterscope in both the United Kingdom and Australia, in roles such as group agency director, business director and integration client director.

Hedditch and Summers will report directly to Posterscope’s managing director, Bryan Magee

In the newly created role, Hedditch will oversee the development of Posterscope’s offering for clients.  At the same time, Posterscope has promoted business director Samantha Summers to Sydney group business director.

Both appointments are effective immediately, and will see Hedditch and Summers report into Bryan Magee, managing director.

Magee welcomed the two promotions, describing Hedditch as an “integral part of the leadership team”.

“His background in digital, coupled with his experience working with Posterscope in the UK gives Ryan a unique understanding of the business and what is needed to take it to the next level,” Magee said.

“Sam has been with the business for a number of years working across both the UK and Australian markets. With significant experience and a hunger for delivering great work along with strong client service, she is a great fit for this new role,” he added.

Four weeks ago, Posterscope locked in a partnership with reporting service Seedooh.


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