Sydney’s Channel T unveils new Post-It campaign for 3M

3M has launched a new campaign for Post-it notes created by Sydney based creative and communications agency, Channel T, across the Asia-Pacific region.

The campaign is the latest since Channel T won a three way pitch earlier this year that saw the Australian agency take over 3M’s creative duties across the region.

3M Make It Happen Australia 30 from Channel T on Vimeo.

The TV, social, digital and point of sale campaign has launched in Australia, New Zealand and Japan with it to roll out progressively across the rest of the Asia-Pacific region.

“Channel T has a deep understanding of the Post-it ® brand and the insights across the Asia-Pacific region, delivering a campaign that can work across multiple markets.”, said Belinda J. Thompson, Post-it’s communication & commercialisation manager.

Peter Cerny, executive creative director of Channel T, added: “Post-it ® Notes are iconic. We’re proud to have developed an inspiring story that demonstrates Post-it Super Sticky Notes’ ability to stick and restick as a catalyst to making ideas happen.”

Previously Channel T has created campaigns for 3M showing Post-it notes’ adhesive strength by sticking them to weather balloons and covering a racing car with the adhesive labels.


  • Channel T
    • Peter Cerny, Executive Creative Director
    • Tim Bishop, Creative Director
    • Lisa Ramsey, Managing Director
    • Andrew Grey, Group Account Director
    • Nick Livingston, Content Producer

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