Sydney’s Channel T unveils new Post-It campaign for 3M
3M has launched a new campaign for Post-it notes created by Sydney based creative and communications agency, Channel T, across the Asia-Pacific region.
The campaign is the latest since Channel T won a three way pitch earlier this year that saw the Australian agency take over 3M’s creative duties across the region.
3M Make It Happen Australia 30 from Channel T on Vimeo.
The TV, social, digital and point of sale campaign has launched in Australia, New Zealand and Japan with it to roll out progressively across the rest of the Asia-Pacific region.
“Channel T has a deep understanding of the Post-it ® brand and the insights across the Asia-Pacific region, delivering a campaign that can work across multiple markets.”, said Belinda J. Thompson, Post-it’s communication & commercialisation manager.
Peter Cerny, executive creative director of Channel T, added: “Post-it ® Notes are iconic. We’re proud to have developed an inspiring story that demonstrates Post-it Super Sticky Notes’ ability to stick and restick as a catalyst to making ideas happen.”
Previously Channel T has created campaigns for 3M showing Post-it notes’ adhesive strength by sticking them to weather balloons and covering a racing car with the adhesive labels.
Credits:
- Channel T
- Peter Cerny, Executive Creative Director
- Tim Bishop, Creative Director
- Lisa Ramsey, Managing Director
- Andrew Grey, Group Account Director
- Nick Livingston, Content Producer
