Ryvalmedia appointed digital media agency for Mydeal.com.au
Digital retail marketplace, Mydeal.com.au has appointed Ryvalmedia as its SEM and performance media agency of record following a competitive agency review.
The Australian e-commerce platform has enlisted the media agency to cover SEM, digital media performance strategy, planning, trading and implementation, “with scope for data, technology, and analytics project work”, according to the agency.
This is the latest win for Ryvalmedia in a quickly growing client list, following the agency’s launch last year.
Managing director of Ryvalmedia, Joseph Pardillo said that his team was “humbled” to be partnering up with one of the “earliest online retailers to launch a marketplace in Australia”.
“Working alongside them and advancing their technology and media performance processes, with the collective ambition to be at the forefront of consumer experience in e-commerce, is an experience in itself. Their exciting roadmap of growth and opportunities, including expanding their own private label business, positions the MyDeal business well in a sector that is seeing accelerated growth.
Ryvalmedia’s Pardillo
MyDeal appointed former Catch.com.au chief marketing officer, Ryan Gracie as its first CMO in May this year. Gracie said that he believes this is the correct appointment to take MyDeal to the next level.
“After a detailed tendering process, it became clear quite early that Ryvalmedia is the performance agency that’s going to take MyDeal through the next rapid phase of growth. MyDeal is a brand on a steep upwards trajectory, and Ryvalmedia mirrors and compliments this ambition.”
“SEM is a major revenue driver for our business, and I am highly confident that we have placed this vital channel into the most capable hands in the country.”
Gracie also said that it was not just the agency’s capabilities, but the people involved that are important to him.
Ryan Gracie
“I want an agency to be a true extension of the MyDeal marketing team. Simon Ryan, Joseph Pardillo and their extremely high calibre team are exactly that.”
Mydeal.com.au was launched in 2011, and is listed on the ASX, connecting consumers in Australia with more than 1,000 retailers through its proprietary marketplace platform. and according to Ryvalmedia, MyDeal has over 900,000 active users.
MyDeal launched a TVC campaign nationwide in late 2020 via Cyclone Creative Agency.
Pardillo continued: “We look forward to evolving the MyDeal marketplace alongside CEO Sean Senvirtne and CMO Ryan Gracie, together with the entrepreneurial spirit and strong leadership in place. As more and more people transition to shopping online, MyDeal is certainly well placed to capture the increased demand.”
Ryvalmedia commenced work this month with MyDeal, adding to its roster which includes MYOB, Openpay, AKA and New Era. The agency made a number of promotions and hires this month follow recent business wins, as it continues to scale up, including the appointment of Marcus Betschel to general manager.
Last week, Ryan Cap boss, Simon Ryan spoke to Mumbrella about the holding group’s investment strategy, following a $5 million injection into marketing data and technology business, Foxcatcher, and how future fund raises may help Ryan Cap businesses take further strides in the future.
MyDeal was contacted regarding the incumbent agency, and which agency handles the rest of its media strategy, however had no response at the time of publishing.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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