SCA ties podcasting duo Hamish and Andy to new deal

Hamish Blake and Andy Lee, formerly one of Australian radio’s most successful drive radio duos, have committed their futures to Southern Cross Austereo (SCA).

SCA revealed the pair will continue to produce their hugely successful weekly Hamish and Andy podcast, as well as Hamish and Andy’s Remembering Project which will exclusively be published on LiSTNR from 2022.

Their main podcast, which saw 47% growth in audience year on year across the first six months of 2021, and was Australia’s #2 podcast in June, will continue to be available across all podcast platforms.

Blake and Lee launched the Remembering Project in 2020, with the podcast seeing the pair dig into their archives from 2,500 shows across two decades to see if they can recall what was going on behind the scenes at that exact time.

While SCA declined to comment on the length of the deal, the network described the partnership as “long-term”. They last renewed their deal with SCA in December of 2019.

SCA chief content officer, Dave Cameron, said: “There’s only one Hamish and Andy and we are thrilled they will remain part of the SCA family. The boys’ approach to everything they do has their own distinct and ingenious brand of fun that audiences across the country continue to enjoy.

“We love working with them and are excited about creating a third season of Hamish & Andy’s Remembering Project and exclusive content for LiSTNR, alongside the continuation of the biggest entertainment podcast in the country, Hamish & Andy.”

Blake and Lee added: “We had our doubts as to whether the internet would hold its relevance and deeply suspected it would fade away like CDs and DVDs.

“Thankfully, it remains strong and a great place for us to house our podcast for people to grab on their preferred platform. We’d always said we’d do 40 shows for 40 years. Four years down, 36 to go.”

Speaking with Mumbrella this week, SCA’s head of music Mickey Maher said the strategy behind the growth of LiSTNR was around creating a “one-stop-shop” for consumers and advertisers.

“You can absolutely target your message to an audience that’s really leaning in and engaging in these products. They’ve chosen to listen to these podcasts or to these music streams, and we know who they are. We know where they live. It’s really exciting for advertisers because there’s less waste and more return on investment,” he said.


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