Electoral Commission of SA recruit Black Sheep to encourage voting in March election

The Electoral Commission of South Australia is encouraging the state to vote on March 15 with a new campaign from Black Sheep which tracks the life of the pencils used to cast vote on polling day.

https://www.youtube.com/watch?v=mZ-xqJAOolw

The campaign includes three commericals which track the pencils from being grown in a ‘pencil field’, encouraging people to enrol, to the pencils being prepared for polling day which explains how to fill in the ballot form.

The third ad focusses on the commission sending out easy vote cards to enrolled voters. All the commercials use the tagline ‘test the power of the pencil’.