Saatchi & Saatchi launches Christmas campaign for RSPCA

RSPCA SaatchiCreative agency Saatchi and Saatchi has created its first work for new client RSPCA to encourage people to donate at Christmas.

The campaign tells the story of three different animals being mistreated by their owners and ends with the emotional line “without you, this is the end of [animal X]’s story.”

The work uses a biro drawing-style graphical treatment and features children narrating the story of each animal from a first person point of view. The campaign calls for donations and also gives people the option of donating on behalf of someone as a Christmas gift.

Saatchi and Saatchi won the RSPCA account in June.

RSPCA Christmas



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