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Saatchi & Saatchi has a lot of scratching to do after outdoor win

A Saatchi & Saatchi poster for the Toyota Yaris took top prize at last night’s Outdoor Awards held in Sydney.  

toyota-yarisThe “Uses less, gives more” billboard saw two thirds of the poster space donated to charity.

Thursday’s ceremony was the culmination of the first year of the Outdoor Awards, which saw more than 220 entries.

As well as the best in show golden pigeon trophy, the winning agency agency received $10,000 of scratchcards.

Four other agencies –  Perth’s Marketforce Communications, Sydney’s Publicis Mojo, Melbourne’s Publicis Mojo and DDB Sydney – also received gold pigeon trophies. There were nine silvers and ten bronzes.

The winners:

GOLD

Automotive/Aerospace or Maritime Creative Toyota Yaris ‘Uses Less, Gives More’ SAATCHI & SAATCHI, SYDNEY

Fast Moving Consumer Goods Lion Nathan ‘The Great Tasmanian Pipeline’ PUBLICIS MOJO, SYDNEY

Fast Moving Consumer Goods McDonalds ‘Night Reflection’ DDB SYDNEY

Fast Moving Consumer Goods Nestle ‘Dave Williams/Lana Bradford Memorial’ PUBLICIS MOJO, MELBOURNE

Most Innovative Use of Outdoor Media Dept of Environment and Conservation ‘Applauding Bus Stop’ MARKETFORCE COMMUNICATIONS, PERTH

Most Innovative Use of Outdoor Media Lion Nathan ‘The Great Tasmanian Pipeline’ PUBLICIS MOJO, SYDNEY

SILVER

Entertainment/Media SONY ‘EYES’ SAATCHI & SAATCHI, SYDNEY

Entertainment/Media SONY ‘MAPS’ SAATCHI & SAATCHI, SYDNEY

Government/Public Service Australia Post ‘Dateblock’ BADJAR OGILVY, MELBOURNE

Most Innovative Use of Outdoor Media McDonalds ‘Night Reflection’ DDB SYDNEY

Most Innovative Use of Outdoor Media United Nations Australia ‘UN Voices Project’ SAATCHI & SAATCHI, SYDNEY

Not‐for‐Profit/Charity/Community ACF ‘Invisible’ JWT, MELBOURNE

Not‐for‐Profit/Charity/Community ASCA ‘Matt/Shelley/Rory’ WHYBIN\TBWA\TEQUILA, SYDNEY

Not‐for‐Profit/Charity/Community Dept Human Services Victoria ‘Creeper’ LIFELOUNGE, MELBOURNE

Not‐for‐Profit/Charity/Community Magic Moments ‘Jobless’ CUMMINSNITRO, BRISBANE

BRONZE

Entertainment/Media IMAX Darling Harbour ‘Goggles’ LOUD, SYDNEY

Entertainment/Media SBS ‘Top Gear Australia Ramps’ US, SYDNEY

Fast Moving Consumer Goods Simplot Australia ‘Tuna & Beans’ GREY, MELBOURNE

Financial/Banking/Insurance IAG ‐ NRMA Insurance ‘UnBamboozle’ HUMAN, SYDNEY

Financial/Banking/Insurance Suncorp ‘Kids Banking’ GPY&R, BRISBANE

Government/Public Service Dept of Environment and Conservation ‘Applauding Bus Stop’ MARKETFORCE COMMUNICATIONS, PERTH

Government/Public Service Western Australian Office of Road Safety ‘X‐Ray’ MARKETFORCE COMMUNICATIONS, PERTH

Most Innovative Use of Outdoor Media Virgin Active ‘We Love Sweat’ PUBLICIS MOJO, SYDNEY

Most Innovative Use of Outdoor Media Wrigley’s ‘Gum by Numbers’ DDB SYDNEY

Travel & Leisure Virgin Blue ‘Beards’ CUMMINSNITRO, BRISBANE

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