Saatchi & Saatchi has a lot of scratching to do after outdoor win
A Saatchi & Saatchi poster for the Toyota Yaris took top prize at last night’s Outdoor Awards held in Sydney.
The “Uses less, gives more” billboard saw two thirds of the poster space donated to charity.
Thursday’s ceremony was the culmination of the first year of the Outdoor Awards, which saw more than 220 entries.
As well as the best in show golden pigeon trophy, the winning agency agency received $10,000 of scratchcards.
Four other agencies – Perth’s Marketforce Communications, Sydney’s Publicis Mojo, Melbourne’s Publicis Mojo and DDB Sydney – also received gold pigeon trophies. There were nine silvers and ten bronzes.
The winners:
GOLD
Automotive/Aerospace or Maritime Creative Toyota Yaris ‘Uses Less, Gives More’ SAATCHI & SAATCHI, SYDNEY
Fast Moving Consumer Goods Lion Nathan ‘The Great Tasmanian Pipeline’ PUBLICIS MOJO, SYDNEY
Fast Moving Consumer Goods McDonalds ‘Night Reflection’ DDB SYDNEY
Fast Moving Consumer Goods Nestle ‘Dave Williams/Lana Bradford Memorial’ PUBLICIS MOJO, MELBOURNE
Most Innovative Use of Outdoor Media Dept of Environment and Conservation ‘Applauding Bus Stop’ MARKETFORCE COMMUNICATIONS, PERTH
Most Innovative Use of Outdoor Media Lion Nathan ‘The Great Tasmanian Pipeline’ PUBLICIS MOJO, SYDNEY
SILVER
Entertainment/Media SONY ‘EYES’ SAATCHI & SAATCHI, SYDNEY
Entertainment/Media SONY ‘MAPS’ SAATCHI & SAATCHI, SYDNEY
Government/Public Service Australia Post ‘Dateblock’ BADJAR OGILVY, MELBOURNE
Most Innovative Use of Outdoor Media McDonalds ‘Night Reflection’ DDB SYDNEY
Most Innovative Use of Outdoor Media United Nations Australia ‘UN Voices Project’ SAATCHI & SAATCHI, SYDNEY
Not‐for‐Profit/Charity/Community ACF ‘Invisible’ JWT, MELBOURNE
Not‐for‐Profit/Charity/Community ASCA ‘Matt/Shelley/Rory’ WHYBIN\TBWA\TEQUILA, SYDNEY
Not‐for‐Profit/Charity/Community Dept Human Services Victoria ‘Creeper’ LIFELOUNGE, MELBOURNE
Not‐for‐Profit/Charity/Community Magic Moments ‘Jobless’ CUMMINSNITRO, BRISBANE
BRONZE
Entertainment/Media IMAX Darling Harbour ‘Goggles’ LOUD, SYDNEY
Entertainment/Media SBS ‘Top Gear Australia Ramps’ US, SYDNEY
Fast Moving Consumer Goods Simplot Australia ‘Tuna & Beans’ GREY, MELBOURNE
Financial/Banking/Insurance IAG ‐ NRMA Insurance ‘UnBamboozle’ HUMAN, SYDNEY
Financial/Banking/Insurance Suncorp ‘Kids Banking’ GPY&R, BRISBANE
Government/Public Service Dept of Environment and Conservation ‘Applauding Bus Stop’ MARKETFORCE COMMUNICATIONS, PERTH
Government/Public Service Western Australian Office of Road Safety ‘X‐Ray’ MARKETFORCE COMMUNICATIONS, PERTH
Most Innovative Use of Outdoor Media Virgin Active ‘We Love Sweat’ PUBLICIS MOJO, SYDNEY
Most Innovative Use of Outdoor Media Wrigley’s ‘Gum by Numbers’ DDB SYDNEY
Travel & Leisure Virgin Blue ‘Beards’ CUMMINSNITRO, BRISBANE
Comments aren’t nearly as active here as some other sites… seems this idea was done before.
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Pretty clear case of plagiarism.
If the “idea” was a coincidence then surely the art direction would be different?
http://www.adrants.com/images/mini_nature.jpg
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the copy and paste awards?
any comment from the agency or the award organiser?
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Organisers – are you going to pull the award?
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