Saatchis’ Neal Fairfield takes top prize at APG’s strategy awards

APG chairman Jeremy Nicholas, left, and Neal Fairfield

Neal Fairfield of Saatchi & Saatchi won top prize at the Account Planning Group’s Creative Strategy Awards last night.

Fairfield picked up the grand prix for his work on the Tooheys New ‘Official Currency of the Beer Economy’ campaign on behalf of former client Lion Nathan.

Jon Steel, Chairman of Judges, said: ““Neal and his team at Saatchi & Saatchi demonstrated a brilliant insight in this campaign around how Tooheys drinkers use beers to get things done. Great planning – based on solid strategic research and leading to an increase in sales.”