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Saatchis’ Neal Fairfield takes top prize at APG’s strategy awards

Jeremy_Nicholas_Neal_Fairfield_APG

APG chairman Jeremy Nicholas, left, and Neal Fairfield

Neal Fairfield of Saatchi & Saatchi won top prize at the Account Planning Group’s Creative Strategy Awards last night.

Fairfield picked up the grand prix for his work on the Tooheys New ‘Official Currency of the Beer Economy’ campaign on behalf of former client Lion Nathan.

Jon Steel, Chairman of Judges, said: ““Neal and his team at Saatchi & Saatchi demonstrated a brilliant insight in this campaign around how Tooheys drinkers use beers to get things done. Great planning – based on solid strategic research and leading to an increase in sales.”  

APG Creative Strategy Awards winners:

Grand Prix

  • Neal Fairfield – Saatchi & Saatchi – Tooheys New

Established Product Brands – Brand Strategy

GOLD

  • Neal Fairfield – Saatchi & Saatchi – Tooheys New
  • Guy Marshall & Ashley Farr – SMART – Kirks

SILVER

  • Lisa Aitkin – Host – Ikea
  • Kate Smither & Keren Bester – George Patterson Y&R Melbourne – Schweppes

Established Product Brands –Channel Strategy

SILVER

  • Christina Aventi & Alison Tilling – BMF – Solo

Established Service Brands – Brand Strategy

GOLD

  • Anuj Mehra – JWT – Melbourne Writers Festival

SILVER

  • Glen Cassidy & Adam Ferrier – Naked Communications – FBi Radio

Established Service Brands – Channel Strategy

GOLD

  • Meredith Simpson/Paul Yole – The Brand Agency – Curtin University

SILVER

  • Dan Pankraz, Brent Annells, Peeyosh Chandra & Diane Chua – DDB Sydney – Telstra Mum 2.0

Public Service or Charity – Brand Strategy

GOLD

  • Karen Dwyer & David Hartmann – The Campaign Palace – National Disability Service

SILVER

  • Angela Morris – JWT – Vic Roads

Public Service or Charity –Channel Strategy

GOLD

  • Angela Morris – JWT – Vic Roads

Special Prizes

Best Insight

  • Neal Fairfield – Saatchi & Saatchi – Tooheys

Best Approach to Research

  • Lisa Aitkin – Host – Ikea

Best Non Advertising Idea

  • Christina Aventi & Alison Tilling – BMF – Solo

Best Under $50K Budget

  • Glen Cassidy & Adam Ferrier – Naked Communications – FBi Radio

Best Creative Brief & Briefing

  • Karen Dwyer & David Hartmann – The Campaign Palace – National Disability Service

Best Use of Data

  • Marie Agudera – BMF – Commonwealth Bank
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