Sabbaba appoints Splendid

Middle eastern street food brand Sabbaba has appointed Splendid Communications to handle its media launch campaign.  

The announcement:

Splendid has been appointed by Sabbaba to activate a media launch campaign for the retail food brand from December 2010.

Sabbaba specialises in Middle Eastern street food, with a focus on high quality and affordability.

The brand has partnered with SumoSalad, Australia’s leading healthy fast food franchise, to set up a new restaurant in Newtown’s King Street.

The restaurant design, by Otto Design Interiors, has been recognized in the prestigious Retail Design Awards, winning the ‘counter-service restaurant’ category, out of 115 international entrants.

Plans are underway to open a further two outlets in Sydney in 2011.

“This is an exciting period of expansion for both SumoSalad and Nic and Erez, the founders of Sabbaba. Splendid have geat credentials in launching brands, so we’re really pleased to be working with them on this campaign,” says Luke Baylis, Managaing Director, SumoSalad.

Splendid Managing Director, Annalise Brown, adds “This is a fantastic opportunity for Splendid to work with an ermerging player in the retail food sector. The team are also excited about eating more of Sabbaba’s amazing falafels!”

The campaign will involve a launch event, media relations, digital PR and local community engagement.

The agency won the account in a non-competitive pitch.

Source: Splendid Communications press release


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