SAFM promo puts listeners’ faces on billboard

A joint promotion by Austereo’s SAFM and Bank SA has seen the creation of a billboard made up of thousands of listeners’ faces.

The Ooh Media billboard is at Bedford Park in SA and features around 3,500 images sent in via the SAFM website.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics oOh outdoor radio SAFM

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Comments: 1

BG 22 Feb 11

Mashable had a similar idea.
http://mashable.com/2010/11/01.....book-wall/

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