Salary is a marketer’s top priority: New report from iknowho

June 24, 2024 3:36

Salary has overtaken workplace culture as the number one priority for marketers, according to the latest figures from marketing recruitment agency iknowho’s annual Salary & Market Insights Guide.

The report finds insights into what is impacting marketers across both agency and in-house, from salaries, to benefits, to key workplace trends.

The 2024-2025 report found that the past 12 months have seen significant shifts in the job market due to challenging economic conditions, high interest rates, and increased cost of living.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Bec Godkin iknowho Salary & Market Insights Guide Sheryn Small

Latest

Seven steers the course at 2026 upfront presentation

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

'Zoning in on their strengths': The industry reacts to Seven's upfront

Roblox, Ebquity and Sweathead first headliners announced for Mumbrella360

Aussies flock to the BBC during heavy news period

Salary is a marketer’s top priority: New report from iknowho

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE