TBWA introduces global AI platform

June 24, 2024 2:43

TBWA has launched a new platform, Collective AI, designed to infuse artificial intelligence into every facet of its business.

It leverages over 50 years of TBWA’s ideas and insights, from its offices across 40 countries.

Built on Omnicom’s end-to-end AI suite, Collective AI takes advantage of the company’s partnership agreements with leading AI providers – including Adobe, Microsoft, Google, DALL-E, and more.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.