Salt by Hendrix appoints Maxmedialab to its public relations account

Skin and body care brand Salt by Hendrix has appointed Maxmedialab to its public relations account.

The win adds to a list of new clients for the agency. Maxmedialab won the PR, media planning and buying accounts for beauty distributor Luxia in January. In March, it was appointed as the media and communications agency of record for Schwarzkopf Professional. It also won the social media accounts for Škoda Australia and Volkswagen in June 2018.

Maxmedialab has won the PR account for beauty brand Salt By Hendrix

Kellie Collis, founder of Salt By Hendrix, said in a statement: “I have always admired the work that Maxmedialab does, and look forward to working closely with the team to take the brand to new heights in Australia.”

Lynette Phillips, CEO of Maxmedialab, said: “Maxmedialab is delighted to be working with Salt By Hendrix, a beautiful Australian brand that has seen rapid growth both in Australia and globally. We are excited to be part of the next phase of their journey.”

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Kellie Collis Lynette Phillips MaxmediaLab PR Salt By Hendrix

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