Sam Kekovich plays ranting truck fleet boss in new campaign for PACCAR Parts
Former Lambassador Sam Kekovich has resurfaced in an ambassadorial role as the face of a new campaign for automotive brand PACCAR Parts, playing lorry fleet boss Sam Trukovich and launching a tirade demanding more rights for truckers.
Kekovich was dropped from his long-standing role promoting lamb for Meat and Livestock Australia this year as a new campaign from The Monkeys took a different approach, although he did still appear in the ad.
The new campaign for PACCAR includes a two-minute long rant on why truck drivers deserve more recognition from the community, and also includes print and digital assets emphasising the tagline “PACCAR Parts. Get it Right”.
https://www.youtube.com/watch?v=QWXenm9yqm8
This is just a try hard example of replicating another campaign, it’s not even well written.
Kekovich (and the ads he appears in) need to hit the air brakes.
What’s a lorry?
Baaaaah – Sam ate my cousin – Baaaahhhhh
I’m sure this is more resonant to a specific audience, but as someone who clearly isn’t in the target I found this awful. Going on a rant is funny or entertaining if…well…it’s funny or entertaining. This is just an angry man yelling at me.