Samoa Tourism Authority appoints Thrive as its PR agency to ramp up local marketing efforts

September 9, 2020 9:49

The Samoa Tourism Authority (STA) is ramping up its marketing efforts in Australia and New Zealand, appointing Thrive as its local public relations agency and launching a campaign to drive interest in future international travel to the nation.

Thrive will be supporting the rollout of the integrated campaigns in Australia and New Zealand and fostering long-term tourism growth and investment.

The Samoa Tourism Authority is preparing for international travel

Samoa has not recorded any cases of COVID-19 so far, and whilst being cautious about reopening its borders to international travel, STA CEO Fa’amatuainu Lenatai Suifua, remains optimistic about welcoming Australians to the country.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Fa’amatuainu Lenatai Suifua Samoa Tourism Authority Thrive

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Samoa Tourism Authority appoints Thrive as its PR agency to ramp up local marketing efforts

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