Jimmy Brings returns to ‘precedented’ times for ads highlighting its convenient delivery service
Jimmy Brings is showcasing the range of scenarios in which customers in a pinch can turn to its 30-minute alcohol delivery service, in an effort to push the convenience of the business.
The campaign, from production and creative agency Paper Moose, utilises retro video styles to tap into consumers’ growing need for nostalgia while they face the changes enforced by the COVID-19 pandemic.
Paper Moose creative, Kate Holdsworth, said it was time to return to ‘precedented’ stories.
“We’ve had more than our fair share of ‘unprecedented’ in 2020, so instead we delved into the warm and fuzzy realm of precedented. Working alongside fellow start-up Jimmy Brings is always a treat too – we love the brand’s humour and optimism,” Holdsworth said.
The campaign continues Jimmy Brings’ efforts to shift its perception from a luxury to convenience service, said marketing director Jamie Gagliardi.
“Paper Moose have managed to drive home our core values of being fun, innovative, reliable and most importantly, responsible. This marks our first effort to shift the perception of Jimmy Brings from being a premium and niche offering to a competitive, ultra-convenience service,” Gagliardi said.
The campaign follows series of spots that featured Australian television host Sophie Monk ordering from Jimmy Brings during lockdown, also produced by Paper Moose.
Credits
Client: Jimmy Brings
Marketing Director: Jamie Gagliardi
Content & Social Media Manager: Jen Mackie
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative: Kate Holdsworth
Art Director: Reese Geronimo
Business Director: Charlotte Meldrum-Hanna
Production: Paper Moose
Producer: Nicole Hofstadter
Director: Harrison Woodhead
DOP: Dale Alexander Bremner
Photographer: Jacquie Manning
Production Design/Wardrobe: Bou Design House
Editor: Oliver Trauth-Goik
GFX/Animation: Andrew Onorato
Sound: Luke Stacey
Colourist: Daniel Pardy
Digital Media Agency: Magic
