Samsung Ads gears up for regional growth with trio of senior hires

Samsung Ads Australia has made a number of senior appointments as it looks to further cement its role in the Australian ad market.

The business has hired NBCUniversal director of marketing and digital APAC, Brigitte Slattery, as head of strategic marketing APAC, with former Google agency lead Luke Carmichael named head of advertiser partnership.

Slattery brings senior marketing experience at Foxtel, HBO and Network Ten to the role.

“The definition of TV has changed so much, but being able to reach people at that final moment of content discovery remains invaluable,” she said. “I would have loved to be client side with this data and technology at my fingertips. I’m excited about switching sides and unlocking the power of Samsung Ads for advertisers.”

Carmichael, who will oversee brand partnerships and client solutions, spent more than a decade at WPP’s Mindshare in the UK across client leader and business director roles.

Slattery and Carmichael will be joined by Qadeer Ahmed who will head up insights and analytics to bolster the data side of the business.

Ahmed, who brings more than 13 years agency and client side experience to the role, will focus on expanding the data expertise at Samsung.

Samsung Ads Australia general manager, Alex Spurzem, said: “The extensive experience of all three contributes to why Samsung Ads is such a compelling offering for advertisers looking to increase their reach and potential through new technology. We’re enhancing our data and advertising solutions and we look forward to sharing those with the industry in the coming months.”

Samsung Ads launched in Australia in 2020 after believing there was strong appetite for Connected TV adoption in Australia.


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