Samsung and We Are Social produce creator-led music video for Tate McRae

June 28, 2024 9:40

Samsung has launched a new campaign designed to elevate the live music experiences of Gen Z, unveiling a creator-led music video for Canadian pop singer Tate McRae, via We Are Social Australia.

Positioning Samsung’s Galaxy S24 Ultra phone as the ultimate concert companion, the new work showcases some of its features including AI and camera capabilities, hoping to draw Gen Z closer to their favourite artists.

As part of the campaign, We Are Social engaged 25 content creators from Samsung’s #TeamGalaxy, to produce a crowd-sourced music video for McRae’s hit song ‘Think Later’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.