Dove recreates iconic ‘Real Beauty’ campaign to tackle AI

June 28, 2024 9:04

20 years after the original work, Unilever’s Dove has recreated its ‘Campaign for Real Beauty’, tackling the unprecedented pressure women face as AI threatens real beauty.

The 2004 ‘Campaign for Real Beauty’ was said to challenge society, media and the beauty industry itself, to change the representation of women, and face the harmful, unrealistic standards of beauty for women and girls.

2004 vs 2024

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.