Samsung Australia shows how growing up with technology is ‘the new normal’
Samsung Australia has shown what life is like growing up as a child in today’s technology-driven society, depicting ‘the new normal’.
The one-minute ad begins with a father taking a photo of his newborn baby and ends with children using virtual reality headsets in a classroom.
Using a phone under water, using Face Time and facial recognition are all features displayed in the ad.
The spot ends with kids running with dinosaurs in a virtual world.
Promoting the Samsung Galaxy S8, Samsung also created a 30-second version of the ad.
“One generation’s impossible is the next one’s normal,” is the tagline used in both ads.
Leo Burnett Sydney is Samsung’s creative agency of record.
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