Samsung TV Plus Australia gains 13 new channels
Samsung Ads has released “13 new dedicated channels” on its Samsung TV Plus Australia product.
The announcement:
Samsung Ads, the advanced advertising division of Samsung Electronics, has significantly boosted the ‘bingeable’ offering on its free ad-supported streaming TV (FAST) service, as single show channels soar in popularity amongst Aussie audiences.
Bingeable environments make up six of the top twelve most-watched channels on Samsung TV Plus Australia (STVP), with a third (37%) of total viewing time now spent consuming back-to-back episodes. The launch of 13 new dedicated channels on STVP, including Dog The Bounty Hunter, Ice Road Truckers, Duck Dynasty, and Emmy award-winning series, Intervention, brings cult-classic series to Australia’s free streaming TV environment for the first time.
Samsung TV Plus’ continued investment in quality content, user experience and unique partnerships has seen the service viewing time increase by 58% YoY. Through an enhanced UI, viewers can now easily discover and access the growing library of bingeable content through a dedicated channel destination.
Globally, single IP channels have been tipped as one of FAST’s strongest performance drivers. Just over 17% of all FAST channels in the US last year were dedicated content, with the bingeable format growing from 86 to 340 channels since 20201.
Ed Love, head of Samsung TV Plus ANZ & SEA, said, “Since day one, we’ve been focused on building a vast, unrivaled library of quality content to drive the highest value to our viewers. We are thrilled to launch this slate of new channels which delivers something for everyone, and significantly boosts our unscripted FAST offering with some of the strongest brands in the genre. For the first time, our Samsung TV Plus audiences will be able to stream these iconic series and larger than life characters for free.”
“This is not just the content that our audiences enjoy and return to, but also the content brands and advertisers are looking for. The slate of high performing popular channels provides advertisers with more access to quality brand safe content on the big screen,” added Richard Wheeler, sales director Samsung Ads ANZ.
Source: ADDY PR
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