Santa’s big night ends with the perfect gift in Arnott’s Christmas ad
Arnott’s has released its first ever Christmas ad featuring Santa Clause while he delivers presents and simultaneously trips on lights and turns on the sprinklers.
Created by TKT Sydney, the 90-second ad shows Santa dropping off presents to children around the world as he makes mistakes including falling off a fence, tripping on a skateboard, ringing a doorbell and turning on the sprinklers.
The conclusion of the ad shows a young girl’s treat for Santa, and Arnott’s Scotch Finger biscuit.
Santa, who gets comfortable and eats half the biscuit, narrowly escapes just before the children run downstairs to open their presents.
As part of the campaign, Arnott’s rebranded its Scotch Finger biscuits ‘Santa’s Biscuits’.
Ben Coulson, chief creative officer at TKT Sydney, said in a statement: “Leaving a bicky or two out for Santa is a lovely Christmas ritual, and strangely one Arnott’s hadn’t talked about before. In their first Christmas ad, we wanted to do it justice. For an old fella, Santa works pretty hard on Christmas Eve, so a bicky might just make his night.”
Nik Scotcher, managing director of treating at Arnott’s, said: “We have transformed the much-loved Scotch Finger into something fun and festive for Christmas. Our snappable Santa’s Biscuits have been created so Aussies can share an Arnott’s classic with Santa during the season of goodwill and, of course, enjoy the remaining half all to themselves.”
The campaign is set to roll out across TV, out-of-home, digital and social.
Credits:
- Client: Campbell Arnott’s
- Agency: TKT Sydney
- Production Company: Rabbit Content
- Director: Craig Rasmus
- Producer: Rita Gagliardi
- Editor: Richard Learoyd
- Post-Production: Heckler
- Audio: We Love Jam
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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