Sapient Nitro leads record wins for Australia at D&AD

Sapient Nitro has won two Black Pencils for its already highly-awarded “Best Job in the World” campaign at this year’s D&AD Awards. It marks the first time an Australian agency has been handed the top award.  

The London-based awards, which celebrates the best work in work in design and advertising, saw Tourism Australia’s “Best Job in the World” campaign win in the direct and integrated categories.

In other wins, Droga 5 was awarded three Yellow Pencils, two for its VB “The Regulars” campaign and a third for its V Australia 4320LA work.

Publicis Mojo received two Yellow Pencils for its James Boag’s “Pure Waters” ad, winning one of the pencils in conjunction with production company, Revolver Films.

Paul Brazier, D&AD president, said: “Thirty five thousand people applied for The Best Job in the World. The idea is so well-known now, we almost take it for granted. We shouldn’t. It’s a brilliant leap of thinking. Rather than write another invisible tourism campaign for the Great Barrier Reef, Sapient Nitro’s idea got the region splashed all over the world.”

Associate creative directors Cristian Staal and Ralph Barnett collected the awards on behalf of the agency. To date the campaign, created by the agency’s Brisbane agency, has received more than 60 awards including three Grand Prix and five Cannes Lions.

Last year, “Best Job” was awarded social media campaign of the year at the Mumbrella Reader’s Choice Awards, while Sapient Nitro was named creative agency of the year.

Meanwhile, Publicis Mojo’s “Pure Waters” won ad of the year.


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