Sapient Nitro leads record wins for Australia at D&AD

Tim Burrowes

June 4, 2010 1:41

Sapient Nitro has won two Black Pencils for its already highly-awarded “Best Job in the World” campaign at this year’s D&AD Awards. It marks the first time an Australian agency has been handed the top award.

The London-based awards, which celebrates the best work in work in design and advertising, saw Tourism Australia’s “Best Job in the World” campaign win in the direct and integrated categories.

In other wins, Droga 5 was awarded three Yellow Pencils, two for its VB “The Regulars” campaign and a third for its V Australia 4320LA work.

Publicis Mojo received two Yellow Pencils for its James Boag’s “Pure Waters” ad, winning one of the pencils in conjunction with production company, Revolver Films.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Ninja Monkey 4 Jun 10

LOVE James Boag’s “Pure Waters”. Congratulations everyone.

User ID not verified.

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Sapient Nitro leads record wins for Australia at D&AD

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE