Sunday Life editor Sarah Oakes to launch Fairfax women’s website Your Daily Life
Fairfax is launching a women’s lifestyle website, Your Daily Life.
The site, which is to go live next year, will be edited by Sarah Oakes, the editor of Sunday Life – the magazine which is published The Sun-Herald and The Sunday Age.
It seems likely that content will be shared between Sunday Life and Your Daily Life, although Fairfax has yet to confirm this.
Your Daily Life is aimed at women aged 30-45 and will launch in the first half of 2012. The title is the latest addition to the Fairfax Women’s Network, which launched in October to give advertisers a single point of contact to reach Australian women aged 20 to 70 online and in print.
I remember UK mag publisher IPC media’s launch of a generic women’s lifestyle website Beme.com in the UK in the late 90s. It failed as it no one knew the brand and IPC mags quickly went back to masthead sites – Marie Claire, Family Circle etc. Is this a highbrid or a gamble? interesting to see and again the question of monetising the content hangs over another web site launch…
Interesting they are going with a mag editor – can she adapt to online? Will need good digital team around her to execute. Fairfax finally becoming more interesting.
Makes sense if they can tie an online offering into Sunday Life but what does Mia Freedman say?? This will heat up the competition.
What’s Mia Freedoman got to do with it? @hoh
Interesting to see that finally others are going to challange mia freedman,
hopefully this site will actually treat the readers like they have half a brain and will not just offer posts designed to increase a hit rate and up the advertising $$$$.
I am sure ms freedman only posts 90% of her stories as she knows they will turn into a shit fight and therefor increase web hits.