Sunday Life editor Sarah Oakes to launch Fairfax women’s website Your Daily Life

Sarah Oakes Your Daily LifeFairfax is launching a women’s lifestyle website, Your Daily Life.

The site, which is to go live next year, will be edited by Sarah Oakes, the editor of Sunday Life – the magazine which is published The Sun-Herald and The Sunday Age.

It seems likely that content will be shared between Sunday Life and Your Daily Life, although Fairfax has yet to confirm this.

Your Daily Life is aimed at women aged 30-45 and will launch in the first half of 2012. The title is the latest addition to the Fairfax Women’s Network, which launched in October to give advertisers a single point of contact to reach Australian women aged 20 to 70 online and in print.

Melina Cruickshank, Fairfax Women’s Network GM, said: “We’re really excited to have Sarah on board. She has a ton of energy around this space and will help us create a new and innovative multi-platform voice. Your Daily Life will be the best online source of news and lifestyle content for Australian women.”

“We already have 2.75m women visiting our network of sites and we’re looking forward to growing that highly engaged audience in 2012,” she added.

Oakes, who edited Girlfriend and Cleo before moving to Sunday Life a year ago, said: “I’m looking forward to being able to constantly connect with an audience. Our new site will provide readers with the perfect daily mix of news, opinion, food, people, style, beauty, health and relationships content. It will be a dynamic place for women to engage with each other and discuss the hot topics of the day.”


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