Sarge analyses Budget Direct’s reviews in Tardis-style ice-cream truck

September 30, 2021 10:30

Budget Direct has released the latest installment in its ‘Insurance Solved’ campaign, titled ‘Five-Star Treatment’, via 303 MullenLowe.

The campaign continues the saga of Sarge, Jacs and dog Chief as they investigate why Budget Direct has so many five star reviews.

In the 32-second spot, Sarge and Jacs are in an undercover room with tracking equipment analysing the source of Budget Direct’s five star reviews. It is then revealed that the room is hidden Tardis-style (bigger on the inside) inside of an ice-cream truck.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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