SA’s new Riverlea development puts JAM on it

Walker Corporation today announced the appointment of South Australian advertising agency JAM as the lead strategic and creative agency for the $2 billion Riverlea master

planned community at Buckland Park.

JAM was selected after a competitive pitch process to lead creative input for South Australia’s biggest master planned community.

Construction will commence at the Buckland Park site later this year.

JAM will be responsible for a broad retail campaign encompassing television, radio, print, online and social media.

Danielle Cavuoto, Marketing Manager, Walker Corporation said: “We were thoroughly impressed by JAM’s outstanding strategic and creative approach to a complex project.

Riverlea will be home to innovation and a fresh start for thousands of South Australian families and we see the JAM team as a natural fit with their unique ideas, a high level of

understanding about our core market and a track record of delivering top quality creative.”

Peter Joy, Principal and Strategy Director, JAM said: “This is a great win for JAM and a real vote of confidence in South Australia. We are delighted to be working with an organisation

like Walker Corporation.”

topics JAM South Australia

Share Tweet Share