Sasha Firth departs Y&R Sydney as MD while Katie Dally joins as GM

The managing director of Y&R Sydney, Sasha Firth, has departed the agency after two years, Mumbrella can reveal.

As part of a wider change to the WPP company’s management structure, Katie Dally has joined as general manager.

Firth was promoted to the managing director role at Y&R Sydney in 2016 from her previous role as its executive director. She had previously been a managing partner of independent ad agency Happy Soldiers and GM of Iris Sydney.

Firth: leaving Y&R

Dally was previously head of account management at Ogilvy Australia. She has also worked at The Campaign Palace, along with Leo Burnett in London.

Dally: New GM at Y&R

The changes comes two months after Pete Bosilkovski joined the agency as its Australia and New Zealand CEO. he said in a statement: “The Sydney office is on a journey of considered transformation. I would like to thank Sasha for her stewardship and leadership over the past two years and wish her all the success in her future endeavors.”

He added: “Katie is a creatively led leader who is passionate about enhancing our people first culture, delivering world-class creative solutions and exceptional experiences for our client partners. Katie is an amazing talent and I am delighted to have her on board as part of the new chapter for Y&R Sydney.”


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