Sasha Firth joins GPY&R as group account director

With the closure of creative agency Happy Soldiers on the horizon, former senior suit Sasha Firth is joining George Patterson Y&R Sydney as group account director.

Firth’s career includes roles at Ogilvy London, The Campaign Palace and BMF working on clients including Gillette, Macleans, Bonds and Westpac, Virgin Money, Masterfoods and Berlei.

Phil McDonald, MD of GPY&R Sydney, said: “Sasha really knows how to manage senior client relationships. She is a leader and as her track record shows, a very passionate advocate of great advertising.”

Firth added: “This business is all about people and chemistry. I believe that I have found a great team of talented individuals at an interesting time. I am thrilled to be joining them.”


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