Saturday Night Rove brings in 244,000 metro viewers for Ten
Rove McManus’ bid to get consumers back in front of the television screen on a Saturday night has brought in 244,000 metro viewers, and 352,000 across the country. This was a slight bump from when the show, then titled Bring Back Saturday Night, had its first outing during Ten’s Pilot Week last year, and drew in 203,000 metro viewers.
Ten’s Saturday night offering left it with a 6.4% primary channel share, below that of the ABC, which had 9.0%. It was also below Nine’s multi-channel Gem, which soared to 9.4% thanks to The Ashes, and dangerously close to Seven’s 7Mate, which finished the night on 6.3%.
TONIGHT! 7:30pm @Channel10AU ??? #SaturdayNightRove pic.twitter.com/PPpdbjPco4
— Rove McManus (@Rove) August 24, 2019
In the metro markets, session one of day three of the Third Ashes Test proved most popular, with 750,000 metro viewers and 1.067m nationally. The Ashes screened on Gem in Sydney and Brisbane. It was on the primary channel in Melbourne, Perth and Adelaide.
Session two had a metro total of 575,000, and a national total of 768,000.
Even though The Ashes screened on Gem in Sydney, 183,000 tuned in for session one, and 110,000 for session two.
Nine’s primary channel offering in Sydney of the NRL match between the St George Illawarra Dragons and the Sydney Roosters had less than session one of The Ashes with 114,000.
In Brisbane, The Ashes also screened on Gem to 125,000 for session one, and 75,000 for session two. On the primary channel in Brisbane, 58,000 watched the NRL.
The NRL’s total across the five capital cities was 189,000. With the addition of regional viewers, it had a total of 303,000.
The much-later session three of The Ashes had 107,000 metro viewers, and 164,000 in total.
Seven’s prime-time AFL offering had 440,000 in the metro markets, and 572,000 nationally.
In Melbourne, the Hawthorn Hawkes vs the West Coast Eagles had primary channel treatment, and brought in 198,000, but in the home town of the West Coast Eagles, Perth, it screened on 7Mate to 151,000. 58,000 watched the same match on the primary channel in Adelaide.
A different match went to air on 7Mate in Brisbane, with 10,000 viewers watching the Gold Coast Suns take on the Greater Western Sydney Giants. And despite featuring a Sydney team, the GWS Giants vs Gold Coast Suns match went to air on 7Mate in Sydney to 23,000.
Seven’s alternative offering – which screened on either Seven or 7Mate, depending on where the AFL was showing – was the 1993 Robin Williams movie Mrs Doubtfire. It had 329,000 metro viewers – beating Saturday Night Rove – and 502,000 nationally. It was most popular in Sydney where it had 137,000.
The ABC’s prime-time offering of Agatha Christie’s And Then There Were None also beat Saturday Night Rove, with 390,000 metro viewers, and 598,000 in total.
Nine won the night overall with a 22.1% audience share, and a 38.0% share for the network. Seven placed second on 18.7% and 31.1%. The ABC’s 9.0% and 13.1% had it in third place, ahead of Ten’s 6.4% and 11.0%.
SBS’ most-watched program was Inside North Korea’s Dynasty, which had 172,000 metro viewers and 244,000 in total. Its primary channel had 4.4% and the network finished on 6.8%.
Any chance you can also list the ratings in numerical order at the end of the article so it’s easier to reference in a hurry.
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Roves new show should not be in a 7:30 time slot and is not suitable for young kids to watch.I found most of the jokes really lame and Judith Lucy was just offensive .unless this improves I will be watching something else.Rove can do better than this or maybe he is just better as a game show host!!
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Thank you for such an in-depth analysis, especially the market variations being covered in full such as Ch 7 – 7mate’s AFL – movie combo, including regional audiences.
Do you have any info on SBS’ multi-channels last night and Friday night (VICELAND and the new World Movies)? Both of which had been doing best on weekends lately with movies, over 1% (which is good considering 9Life, 7food Network and 7flix sometimes get into the low 1%!)
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Hi there,
Apologies. It’s a bit harder to do this from home on the weekend with the data sent through in a slightly different format, but I have done something for you now.
I hope it helps.
Thanks,
Vivienne – Mumbrella
Hi there,
Thank you for the positive feedback. Glad you enjoyed it.
I have added in a graph which now shows more data. For whatever reason, SBS World Movies is not yet included in the data I receive from OzTAM, however I can tell you on Saturday night (to which this article refers):
* SBS Food: 0.7%
* Viceland: 0.6%
* NITV: 0.3%
On Friday night:
* SBS Food: 0.8%
* Viceland: 0.6%
* NITV: 0.6%
You’re right though, 7Food was as low as 0.4% on both Friday and Saturday nights.
Sorry I couldn’t answer every question, but hope that helps.
Thanks,
Vivienne – Mumbrella
Why do we as Australians continue to hold on to the past? Rove isn’t and hasn’t been relevant or funny for a long time! He thought he was too big for Australia and left for the U.S.A, he failed and now he thinks his old material will win us over..please Stop Rove please
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Why is he bothering? Times have changed. People aren’t huddling around the TV on a Saturday night and if they are, its for shows on streaming devices, for family movies or for sport. Why he hasn’t tried to hustle a Netflix series is a mystery. I guess they had to do something with his Network 10 contract.
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First and last time I will be watching this show. I found it to be full of absolute rubbish .
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I watched Rove and it was cringe worthy. I was waiting for it to improve. Seemed they were just warming up and couldn’t get off the blocks. Scott McGregor was lame. Judith Lucy had every reason to not show her face. Appalling. Poor Jessica Mauboy looked like a deer in the headlights. 30 minutes was all I could handle. I won’t be watching again.
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Peeling back the layers here, we’re talking about attention, simply because there is the assumption that OzTAM ratings is a reflection of people watching and people sitting through ad breaks. We need more journalism talking about the most popular content in Australia… full stop. These numbers above from OzTAM which are an estimation based on a sample size, are competing against online video released that night from Netflix, Stan, Youtube, professionally written content on all the mastheads, live streams from twitch, podcasts et all and user generated content. This is where the attention of the nation was that night, THIS is the pulse of Australia. If we rely on TV ratings as a pulse of Australia, it’s very, very short sighted.
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Appreciate an attempt to bring back live variety, but this bombed. I came in and out of watching this, and all I can say was it was good that I was putting my daughter to bed.
Like someone else said above, humour was inappropriate for family viewing. Opening with jokes about anuses at 7.30pm – I can understand why more people watched Mrs Doubtfire or the footy or the ABC or the Ashes….. it was pathetic TV at its best
Rove’s friends on his panel were connections from his 2Day FM writing team (gosh that one was successful) and his Dr Who show….When one of the comedian joked about her ‘new business venture’ taking off and not needing to ‘be at work next week’ – it was a bit weird but did have a bit of a crystal ball element to it…. I’d give her a few weeks and her joke venture for piggy back rides (lame as it was) might need to be a reality
I think viewers voted with their remote controls…. Time to move on….
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Yes, because in the US David Letterman and Jay Leno were at the top of their games when they finished after decades hey!
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Interesting POV.
No doubt there is a lot of streaming happening. But I haven’t seen any overnight data from said streaming platforms. And why would an advertiser trust the seller’s numbers.
But what do their numbers really mean anyway?
Are they stream starts? If so, how much of the show was viewed? And how does the streaming server know who is watching (if indeed any is watching … people online need a loo break as well)? And they wouldn’t be global numbers would they?
The primary purpose of the ratings is to sell advertising space. I’m yet to see online data that fits that bill.
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Keaton – The pulse of the nation is now wrapped up in Survivor and Bachelor madness!
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What does that even mean? What is your point?
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MRS. DOUBTFIRE 329,000.
This is incredible.
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Free footy for all!
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No wonder Australia is becoming dumbed down with shows like Saturday night Rove.
I watched 5 minutes and immediately changed channels to enjoy the movie, Mrs Doubtfire.
In my opinon the format was below par, very tacky and unprofessional.
Will not be watching chanel 10 at this time slot again….utter crap.
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Based on that launch 244k give it 6 weeks tops.
Unwatchable and rove should look at his suit which might have a use by date on it – not the funny guy he was and support? Judith Lucy don’t start me!!!!
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