Coca-Cola Australia launches campaign to celebrate its commitment to using 100% recycled plastic bottles

Coca-Cola Australia has launched a campaign, from Ogilvy, to promote its new commitment to reduce plastic waste and packaging by making its bottles out of recycled plastic.

The ad shows a lady bird finding a Coca-Cola bottle lying on the ground just feet away from a recycling bin. After trying to shift the bottle alone, she enlists an army of ants to carry the bottle up a tree, and drop it into the bin.

Earlier this year, Coca-Cola Australia announced that seven out of 10 of Coca-Cola’s range of bottles will be made from 100% recycled plastic by the end of 2019, making Australia the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100% recycled plastic.

Other brands from Coca-Cola that will have recycled bottles included Mount Franklin, Fanta, Sprite, Lift and Powerade.

The range of Coca-Cola Amatil’s bottles that will be made from 100% recycled plastic (Click to enlarge)

Director for sustainability at Coca-Cola Australia, Christine Black, said: “We are the largest drinks company in Australia and we have a responsibility to help solve the packaging problem.

“Coca-Cola in Australia has made a significant commitment to investing in recycled plastic but there is more to do. Australians help every time they recycle a drink bottle.

“We want to see a strong, viable recycling industry in Australia and we can play our part by encouraging Australians to recycle and then to use recycled plastic in our bottles wherever we can. By recycling as often as possible, Australians can help us to use recycled plastic in our bottles.

“When a company as large as Coca-Cola combines our marketing expertise to encourage recycling with a commitment to using recycled plastic, our plastic bottles can become bottles again and again.”

The campaign will launch on Sunday and be executed across TV, cinema, online video and OOH. Recycling messages will also be printed on bottle and lids.


Ogilvy: Creative
Buck: Production
UM: Media
One Green Bean: Social media
Maverick: Experiential


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