Coca-Cola Australia launches campaign to celebrate its commitment to using 100% recycled plastic bottles
Coca-Cola Australia has launched a campaign, from Ogilvy, to promote its new commitment to reduce plastic waste and packaging by making its bottles out of recycled plastic.
The ad shows a lady bird finding a Coca-Cola bottle lying on the ground just feet away from a recycling bin. After trying to shift the bottle alone, she enlists an army of ants to carry the bottle up a tree, and drop it into the bin.
Earlier this year, Coca-Cola Australia announced that seven out of 10 of Coca-Cola’s range of bottles will be made from 100% recycled plastic by the end of 2019, making Australia the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100% recycled plastic.
Other brands from Coca-Cola that will have recycled bottles included Mount Franklin, Fanta, Sprite, Lift and Powerade.
The range of Coca-Cola Amatil’s bottles that will be made from 100% recycled plastic (Click to enlarge)
Director for sustainability at Coca-Cola Australia, Christine Black, said: “We are the largest drinks company in Australia and we have a responsibility to help solve the packaging problem.
“Coca-Cola in Australia has made a significant commitment to investing in recycled plastic but there is more to do. Australians help every time they recycle a drink bottle.
“We want to see a strong, viable recycling industry in Australia and we can play our part by encouraging Australians to recycle and then to use recycled plastic in our bottles wherever we can. By recycling as often as possible, Australians can help us to use recycled plastic in our bottles.
“When a company as large as Coca-Cola combines our marketing expertise to encourage recycling with a commitment to using recycled plastic, our plastic bottles can become bottles again and again.”
The campaign will launch on Sunday and be executed across TV, cinema, online video and OOH. Recycling messages will also be printed on bottle and lids.
Credits
Ogilvy: Creative
Buck: Production
UM: Media
One Green Bean: Social media
Maverick: Experiential
topics
Christine Black
Coca Cola
Coca-Cola Australia
Fanta
Lift
Mount Franklin
Ogilvy
Powerade
Sprite
Whilst I applaud the message, shame they’re communicating how to do it wrong. You can’t just put the bottle into the recycle bin with the air trapped in it and the lid on – it’ll shoot off when crushed and damage the machines. You need to crush the bottle first and then put the bottle on. Seems trivial, but it’s an incredibly important step and it’s mis-educating well intentioned consumers as a result.
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So Coke would totally be on board with expanding the recycling cash-back scheme then?
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Geez…. they’re missing Derek at Ogilvy
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They do support CDS and are making efforts to expand it for greater impact: http://wastemanagementreview.c.....recycling/
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Load of crap, bottle lids are different plastic to bottle . That includes the ring left on bottle after cap is removed. Can’t
Be recycled together as they will make plastic separate and weak in molding.
100% recycled plastic is not stable, don’t
Believe everything your told. After its turned in to pellets and melted down, to be remolded it needs a small percentage of virgin plastic to make it rigit and strong.
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Let’s just stop the bullshit all of us including Cole’s Woolies ..coke.. all. when I was a kid I never saw anything in plastic foods bread milk and we managed nicely
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We have to stop what were doing and stop pretending that companies are really doing something worthwhile to help change in reality it’s no quite TRUTH .
When I was a kid their was no plastic wrap in bread food biscuits ..milk.etc
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When I was a kid we didn’t need plastic.
Greed has trapped us let stop the half truth s go back to simpl
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When I was a kid we didn’t need plastic.
Greed has trapped us let stop the half truth s go back to simpl
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