Savi Communications appointed media and performance marketing agency for fashion brand Ena Pelly
Savi Communications has been named media and performance marketing agency for Ena Pelly, marking its first foray into fashion e-commerce.
The announcement:
Full service marketing agency, Savi Communications (Savi), has been appointed as the agency to oversee contemporary Australian clothing brand Ena Pelly’s media and performance marketing, the first fashion e-commerce client for the business’s fast growing client base.
Savi has a proven track record in fulfilling client objectives in the e-commerce industry, as well as in the property, hospitality, sports nutrition, medical and arts and entertainment sectors. The agency is excited to enter the world of fashion e-commerce for a client of Ena Pelly’s calibre and scale.
Founded in 2014 by Danielle Pelly and Tim Wilkins in Melbourne, Australia, Ena Pelly balances a relaxed, street-style sensibility with a refined approach to design. Committed to longevity, Ena Pelly offers pieces meticulously crafted for everyday wear, beyond one season. The brand has grown from a South Melbourne Market stall to being widely sold across Australia, New Zealand, with global shipping launching soon.
Savi’s Performance Marketing team, led by Alana Codey, were successful in transferring their comprehensive knowledge and skill set from other industries from their client base, to fashion e-commerce in what was a competitive pitch process.
“We’re really looking forward to working closely with the Ena Pelly team and exceeding their expectations when it comes to their media and performance marketing requirements,” said Codey, Head of Media & Performance Marketing at Savi.
“Our capacity within the performance marketing team has recently grown and we’ve been able to attract new staff with expertise in e-commerce, combined with our proven experience in all aspects of marketing across varying industries, we were able to provide a unique perspective on Ena Pelly’s business and are very excited to be adding a new service to our capabilities.”
Ena Pelly digital marketing manager, Lizzie Hunter, said Savi’s team were thorough in their strategy, considering all aspects of the brand and market conditions in proposing a thorough plan to execute on.
“Alana and her team were really impressive in their pitch and we were pleased to have secured their services for the foreseeable future,” said Hunter.
“Our brand is continuing to evolve and to have the support of Savi through this period of continued growth is something we’re excited to have supporting the business.”
Founder and director at Savi, Michelle Savona, says its full-service offering including in-house design and web capabilities allows for minimal time between optimising campaigns in-line with seasonal trends.
“Savi is in a fortunate position to be agile and proactive in reacting to results and optimising accordingly in the interest of generating sales,” said Savona.
“Our performance marketing team has direct access to the design team we can turn around those updates really quickly if required. We create one source of truth and report this to our clients which builds trust, keeps everyone on the same page and we become an extension of their team.”
Savi’s appointment by Ena Pelly is effective immediately.
Source: Savi
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