Say Media boss Duncan Arthur
Digital publisher Say Media is opening a Melbourne office.
The office opens with former Telstra Advertising Network group sales manager Yun Yip as its first staffer, off the back of work with clients including American Express, CommBank, Nike, Microsoft and Tourism Tasmania.
The venture marks the San Francisco head quartered company’s first move beyond its Sydney base since entering Australia in May 2010 as Videoegg. The company rebranded to Say Media in October 2010.
“Melbourne is the creative hub of Australia and we’ve long considered opening an office there, particularly as we already work with many great clients in Victoria,” said Duncan Arthur, general manager of Say Media Australia and New Zealand.
“We’re thrilled to now have someone of Yun’s calibre to make this happen. Yun’s breadth of local contacts, her deep understanding of digital advertising and her reputation for delivering beyond client expectations will enable us to quickly build a broader client base in this region.”
Yip’s career has involved stints as a media planner at Carat, then at Starcom, where she worked with brands such as AAMI, Bingle, Just Car Insurance and the Liberal Party.
Yip said: “Say Media offers what marketers want: beautiful creative that works seamlessly across all three screens – desktop, mobile and tablet – to tell rich, layered stories so viewers experience a brand at their choice of digital destination.”
“It’s a shift away from the old school approach of using digital advertising for efficient direct response towards seeing it as a powerful branding and awareness platform. Just as importantly, this is backed by a cost-per-engagement pricing model, so brands only ever pay for viewers that actively engage with their brand.”
The office is to open for business early next year.