SBS adds women’s Tour de France broadcast rights to cycling line-up

July 14, 2021 12:02

SBS will broadcast the women’s Tour de France, the Tour de France Femmes avec Zwift, as part of a significant four-year deal with the owners and organisers of the cycling race, Amaury Sport Organisation (ASO).

SBS is the current rights holder for the Australian coverage of the Tour de France, which is now in its final week for 2021.

Under the agreement, SBS has secured the Australian rights to deliver live, multi-platform coverage (including television and digital) through to 2025 for the women’s competition. The broadcaster announced late last year that it had secured the broadcast rights for the Tour de France until 2030.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.