SBS announces next foray into slow TV with The Chocolate Factory

SBS will release another slow TV event in April with The Chocolate Factory: Inside Cadbury Australia.

The announcement:

Eat your heart out with Slow TV chocolate

SBS delivers a sweet treat this Easter Saturday April 11 at 7:30pm – The Chocolate Factory: Inside Cadbury Australia

It’s time to immerse yourself in the wonderful, mesmerising world of chocolate as Slow TV returns on SBS with The Chocolate Factory: Inside Cadbury Australia.

In an Australian television first, this fourth iteration of Slow TV takes viewers from the sugarcane fields of Queensland to a dairy farm in Tasmania before revealing the slow journey of millions of Easter eggs and bunnies inside the Cadbury factories in Hobart and Melbourne.

Like its predecessors, this three-hour visual feast will highlight Australia’s multicultural and Indigenous history with fascinating stories from our past.

Indulge your tastebuds and marvel at the creation of the iconic Easter Egg and Chocolate Bunny, the two best-selling chocolate products in Australia during Easter. In 2020 alone, Cadbury will produce 477 million Easter Eggs and 14 million Chocolate Bunnies, which requires 6,014 tonnes of cocoa, 87 million litres of milk and 54 million kilograms of sugar.

The epic journey begins with two of the core ingredients in chocolate – sugar harvested from the fields of north Queensland and milk from a dairy farm in northwest Tasmania. Then it’s inside the chocolate factory where they are mixed with the third core ingredient – cocoa, imported from Ghana.

Revel in the Willy Wonka-inspired haven of Cadbury’s chocolate factories as the ingredients are slowly transformed into Easter eggs and bunnies in a hypnotic rhythm of melting, rolling, drying, shaping and wrapping before going to market. Sprinkled throughout this visual delight will be enthralling chocolate facts set to a rousing original score by Amanda Brown and Caitlin Yeo.

An innovative style of television which invites the viewer on an immersive journey, Slow TV first originated in Europe. SBS introduced local audiences to the genre in 2018 with The Ghan – Australia’s Greatest Train Journey. Despite some critics labelling it ‘the most boring thing on television’ and ‘a train to nowhere’, it was an SBS ratings hit with 1.75 million viewers* (Combined Metro + Regional).

The Slow Summer series (featuring two new Australian commissions – The Indian Pacific and The Kimberley Cruise) followed in January 2019 and it also captivated viewers with a combined reach of 3.58 million* people across SBS and SBS VICELAND.

SBS Director of Television and Online Content, Marshall Heald, said: “Slow TV is a welcome escape from the noise and drama of the world and this latest incarnation is no exception. The Chocolate Factory: Inside Cadbury Australia is an outstanding film, a spellbinding visual feast for the senses, the likes of which have never been seen before in Australia. Viewers have warmly embraced this genre beyond our wildest expectations. It offers us an innovative way to explore lesser-known parts of Australia’s history like no one else would. Sit back, relax and enjoy!”

The Chocolate Factory: Inside Cadbury Australia is produced by Mint Pictures for SBS.

The Chocolate Factory: Inside Cadbury Australia premieres Saturday April 11 on SBS at 7:30pm. The program will be encored Sunday April 12 on SBS VICELAND at 3:35pm.

Source: SBS media release


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