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SBS appoints Lara von Ahlefeldt head of program sales

SBS has appointed Lara von Ahlefeldt to the role of head of program sales.

Von Ahlefeldt replaces Kristen Burghan who left SBS in September to go to production company Cordell Jigsaw, which made hit SBS show Go Back To Where You Came From.

Von Ahlefeldt was sales director at independent distribution company Verve Entertainment. Prior to that, programme acquisitions at XYZ Networks.

The appointment follows a number of key moves at SBS. Ad sales director Mark Fairhurst will work his last day on 17 November before his move to Eye Corp, with a recruitment process underway to find a replacement. Likewise, the network lost Peter Newman to production company WTFN just four months after being promoted from commissioning editor of documentaries.

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