SBS audience share increases following Viceland launch
SBS increased its audience share overnight following the launch of SBS Viceland on SBS 2 yesterday at 4:00pm, increasing the channel’s share to 1.0% from 0.7% Tuesday night last week.
The new lifestyle and cultural channel was announced in early October, and will feature SBS favourites such as The Feed, as well as Viceland’s Ellen Page and Ian Daniel’s exploration of LGBTQI cultures around the world in Gaycation.
The increase in channel share comes after a large digital, social and outdoor campaign in the lead-up to the launch.
Using Australian’s taxpayer dollars to broadcast commercial US content for a 0.3% lift in share: SBS Viceland: Home run!