SBS 'did its best' with Not Quite Hollywood

Not Quite HollywoodSBS group marketing manager Katherine Raskob responds to Not Quite Hollywood producer Craig Griffin, saying the doco “did not lack in attention from [SBS] in any way”.

Last week, Griffin sent a letter to Encore, saying he had expected a stronger promotional effort for the SBS One television premiere of Mark Hartley’s documentary about Australian genre cinema.

“I’m sorry to hear that there was disappointment with the publicity Not Quite Hollywood received,” Raskob told Encore. “With very limited resources, we did our best with regard to pre-publicity for the broadcast.  Several weeks in advance of the 27 March broadcast, we sent a release with dubbed copies to reviewers across the country.  We also posted it on our film and social media sites.  This is what we do for all first-run films on SBS so it did not lack in attention from us in any way.”

According to Raskob, it is difficult for SBS to get significant coverage for television premieres, because most media outlets have done it prior to the film’s theatrical releases.

Raskob provided Encore with a report prepared by Media Monitors, with 25 mentions of the film’s screening in publications such as The Daily Telegraph, The Canberra Times, The Weekend Australian and The West Australian.

Raskob added that Griffin could “certainly discuss [the choice of broadcast date] with the SBS programming team”.

According to Griffin, the original contract established an 18-month window between the theatrical release (August 28, 2008) and the television premiere, but the distributor (Madman Entertainment) told SBS last year that the screening could be brought forward.

“We realised that the TV screening was good promotion for the DVD sales so we encouraged SBS to bring it forward, perhaps to coincide with [Not Quite Hollywood interviewee and supporter] Quentin Tarantino’s visit for the Melbourne International Film Festival last year. They just left it and ended up being screened for the first time on March 27,” Griffin told Encore.

“There were talks about having a season of Australian genre films, launched by our documentary, but that didn’t really happen […] Public broadcasters should program our films in the best possible way and give them the best possible promotion. SBS has a really strong film there and it was obviously a missed opportunity,” he added.

Griffin said he’d sent his letter to Encore because “he wouldn’t know who to talk to about it” at SBS.


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