SBS named official principal media partner for NAIDOC for three years
SBS has been named the official principal media partner by NAIDOC. The partnership will see the broadcaster hold the role for the next three years.
The announcement:
The National NAIDOC Committee is proud to partner with SBS as the official Principal Media Partner for the next three years
SBS has been named the National NAIDOC Principal Media Partner and official Education Partner for the next three years.
As Australia’s dedicated multicultural and Indigenous broadcaster, SBS is home to the National Indigenous Television Network (NITV), Australia’s free-to-air Indigenous broadcaster.
SBS has been a long term supporter of NAIDOC, and NITV has been the official broadcast partner of the National NAIDOC Awards since 2011, promoting and celebrating the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.
This year the National NAIDOC Committee and SBS officially partner for the 2019 – 2021 period, providing ongoing support for the awards.
The National NAIDOC Awards Ceremony, held on Saturday 6 July 2019 in Canberra, will be broadcast live on NITV (channel 34 on free-to-air) from 6.30pm AEST. NITV will also live stream the awards ceremony on SBS on Demand and the NITV Facebook page.
In addition to the continued support broadcasting the National NAIDOC Awards, SBS has also partnered with the National NAIDOC Committee as the official Education Partner. SBS has produced education resources in the lead up to NAIDOC Week that focus on learning further about Aboriginal and Torres Strait Islander culture and history. These tools will be available to schools nationally as printed resources and accompanied by an online suite of materials via the SBS Learn website. These resources also feature the 2019 National NAIDOC poster ‘Awaken’ by Charmaine Mumbulla.
When reflecting on the importance of these teaching resources, National NAIDOC Committee member Dr Lynette Riley said, “For me education is central to all we do in ensuring truth telling and making sure all people have the real facts about Aboriginal peoples’ cultures and histories of contact in Australia.”
SBS Managing Director, James Taylor, added, “NAIDOC Week brings Australians together in a true celebration of the achievements of Aboriginal and Torres Strait Islander peoples. As Australia’s multicultural and Indigenous broadcaster and the home of NITV, we’re incredibly proud to partner with the National NAIDOC Committee and continue to grow the role we play in sharing the stories and successes of our First Nations peoples with all Australians.
“This NAIDOC Week, we invite all Australians to join in the celebrations, learn more about our nation’s rich Aboriginal and Torres Strait Islander history, and explore unique stories from the world’s longest continuing culture, across the SBS network.”
Source: SBS media release
