SBS names new national TV & digital sales manager

SBS has announced a new national TV & digital sales manager.

In an email sent to staff on Thursday, seen by Mumbrella, network director Adam Sadler confirmed the appointment of Keiran Beasley to the role, replacing Andrew Mudgway who stepped down in December last year.

Beasley takes on the new role, having previously worked as NSW sales manager and leading SBS’ group marketing and national brand partnerships.

“… Keiran was a standout among all applicants, and we are thrilled to have him on board to lead our National Agency Sales team,” Sadler’s email reads.

“Keiran has been a valuable member of SBS since November 2012, consistently delivering strong results and building solid relationships within SBS and with our clients. His dedication to our business, brand, people, and values is truly commendable.

“We are confident that with his experience and expertise, Keiran will take our sales efforts to new heights and drive the growth of our linear and digital platforms.”

In a statement given to Mumbrella, Beasley said he could not be more excited to step up” into the new position.

“The SBS Media team has been on the forefront of the Total TV transformation, driving SBS On Demand and making sure it is a clear leader within the space,” he said.

“As contemporary Australia continues to evolve SBS is uniquely positioned to help brands connect with new and old Australians and I and the team will be focused on that opportunity.”


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