SBS, Nine and Foxtel reveal 3D broadcast plans

SBS has finally confirmed plans to broadcast the 2010 FIFA World Cup in South Africa live in 3D, while the Nine Network has announced it will now extend its live 3D broadcast of the State of Origin Series into five east coast cities.  

In pay TV, Foxtel has also said it will air live the Socceroos’ friendly match against New Zealand in 3D next Monday.

SBS has teamed up with Sony and Harvey Norman to bring up to 15 World Cup matches to a dedicated 3D channel in addition to its coverage on SBS1, SBS2, on its website and SBS Radio.

Matches will include Australia vs Germany on June 14. FIFA will provide a 3D broadcast feed of matches throughout the tournament. Matches will be broadcast live in 3D by SBS and repeated on a loop until the next 3D match is made available.

Richard Finlayson, SBS chief operating officer, said: “The Australian Communications and Media Authority has been working with us on a spectrum solution and we will be using our digital transmission network for the broadcast.”

Meanwhile, last month Nine announced last month that it would broadcast in 3D all three State of Origin matches between NSW and Queensland in Sydney, with the first match to commence on May 26.

The network, which has been working with ACMA to extend the broadcast into other major cities, has now added Brisbane, Melbourne, Newcastle and Wollongong to the list.

TCN Channel Nine and SBS have also revealed that they will commence a test transmission of 3D TV on May 19 for a period of nine weeks which will air on Channel 40.


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