SBS pulls large audiences for World Cup coverage
SBS has pulled in strong TV audiences for its World Cup coverage, with 1.741m capital city viewers tuning in at 8am on Saturday to watch the Australia versus Chile match.
The Australia versus Chile post match analysis drew a slightly smaller audience of 1.008m .
Online has performed well too, with SBS reporting a total of 1.383 million video streams across sbs.com.au and SBS On Demand Apps, and the SBS The World Game World Cup Edition application on iOS and Android devices.
Advertising software company RadiumOne today released the results of a survey which suggested 45 per cent of consumers plan to watch games on mobile devices including smartphones and tablets.
Since the cup launched SBS’s coverage has reached 5.4 million Australians across Metro and Regional audiences, the broadcaster said.
Yesterday’s England Versus Italy at 7.30am AEST, where the Italian side won 2-1, drew 836,000 metro viewers.
The broadcaster also launched new branding to coincide with the expected audience peak during the cup, replacing “Seven Billion Stories and Counting” with the new slogan “Join In” last week.
An earlier version of this story carried averaged out ratings across the pre and post match coverage combined with the live game broadcast because of a coding error by SBS. OzTAM later issued new numbers which this article now reflects
hi Mumbrella, looks like an error in the metro 5cap numbers….it did closer to 1.8m for the Aus vs Chile game
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Who would have thought ?
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Your audience figures are incorrect.
The Aus V Chi live match did close to 1.8m metro, 2.2m metro + reg.
The Eng V Ita live match drew around 1m.
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Hi Zac,
I have seen a press release form SBS claiming 1.7m metro. We have not been able to get a clear understanding from them on how they reach this number (possibly adding up the audience for pre-match, the match and post-match?). But the preliminary metro number from OzTAM for the live match is very clearly 714,000.
PS – I see you share an IP address with Smiffy – how about that?
Cheers,
Tim – Mumbrella
Thanks for amending the story with the correct numbers. Looks like the OzTAM figures weren’t very clear in the end – how about that?
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P.S. Perhaps Smiffy and I share an IP address, maybe an office, possibly a coffee, or even a shoulder to cry on when reporting goes awry.
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The England v Italy game started at 8am (AEST).
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Sydney beat Port on the weekend. Go the swannies.
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