SBS ramps up marketing efforts for Go Back To Where You Came From

SBS is ramping up its marketing efforts for soon-to-launch show Go Back To Where You Came From, adding print and online to its on-air promotional activities.

The online element to promote the show, produced by Cordell Jigsaw Productions, simulates what it would be like if there was major upheaval in Australia that would make Australians want to flee the country.

SBS is encouraging dialogue in the wider community with the show featuring on SBS Radio programs during Refugee Week, including interviews with program participants.

“Go Back To Where You Came From will provoke debate and discussion among around the issue of refugees and asylum-seekers in Australia and the marketing campaign has been developed to reflect this,” said SBS director of marketing, Jacquie Riddell. “It is part of our philosophy to engage with and lead the debate of multicultural issues that affect Australians.”

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