WorkSafe Victoria goes 80’s to encourage Victorians to get health checks
WorkSafe Victoria has launched a campaign to encourage employees to talk to their bosses about signing up for free health checks.
Devised by Keep Left PR, the integrated campaigns uses an 80’s themed work-out video to get Victorians moving.
http://youtu.be/G3vgxaw6XMU
The campaign includes an e-card that workers can forward on to encourage their colleagues to get health checked.
The online and digital activities support the event and experiential initiatives of a pop-up 80s aerobics event in Melbourne’s CBD complete with leg warmers, Farrah Fawcett hairstyles and ghetto blasters.
http://youtu.be/5qiWJNmw-Cg
“This campaign has been important for us to demonstrate that a wide range of tools can be used – from stunts and digital, to traditional media release – in order to reach target audiences and to ask them to participate,” said Caroline Siler, MD of Keep Left.
“This was a chance to be creative and novel, but bring about attitude and behaviour change at the same time. It has been a privilege to work with video and digital media to inspire workers to make preventative health a priority.”
Credits:
- PR: Keep Left PR
- Creative Director: Jennifer Levitt
- Video Director and Production: Jessie Oldfield
- Online Direction and Content: Natalie Arnull
Could this be more condescending?
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what’s condescending about it? i think its hilarious!!
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Condescending? That’s probably the worst choice of word in regards to this campaign, it’s tongue and cheek fun.
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