SCA acquires two more WA radio stations following Redwave Media acquisition
Following its acquisition and rebranding of Redwave Media’s Western Australian radio stations, Southern Cross Austereo has also acquired Carnarvon Communications, including its two radio stations Classic Hits 666 and Hot Hits 997.
They will be rebranded to Triple M and Hit 997 respectively, and will complete SCA’s coverage of northern Western Australia.
Classic Hits 666 is one of two Carnarvon Communications stations acquired by Southern Cross Austereo
SCA previously represented the Carnarvon Communications stations for national sales, and said the acquisition was a logical next move following the Redwave transaction.
“Carnarvon Communications, like Redwave, was a logical acquisition for SCA to extend our radio coverage of Western Australia,” said CEO Grant Blackley.
“With Australia’s largest radio network, SCA is continuing to invest in audio and these two stations add to our reach and connection with local communities.”
The Redwave Media rebrands – which apply to stations located in WA’s Karratha, Broome, Geraldton, Port Hedland and remote mine site areas – will be completed on 16 March.
The Carnarvon rebrands, meanwhile, will take place at some time after that, with SCA yet to confirm the date they will take effect.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
Carnarvon Communications
Classic Hits 666
Grant Blackley
Hot Hits 997
radio
Redwave Media
Southern Cross Austereo
