SCA and Veritonic study finds Bunnings and Victoria Bitter have best audio logos

June 15, 2020 5:22

Bunnings and beer brand Victoria Bitter (VB) have the best performing sonic branding according to Australia’s first audio logo index study.

The research, released by Southern Cross Austereo (SCA) in partnership with audio intelligent platform Veritonic, found the two took the top spot out of the top 26 audio logos in the country, based on data collected from 2,100 listeners.

The top ten in the Audio Logo Index

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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SCA and Veritonic study finds Bunnings and Victoria Bitter have best audio logos

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