F.Y.I.

SCA announces addressable live radio offering

May 15, 2019 8:40

Southern Cross Austereo has announced the launch of InStream which will allow clients to insert personalised and targeted ads into live radio commercial breaks across connected devices.

The announcement:

Southern Cross Austereo (SCA) today announced InStream; an addressable live radio offering enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks across all connected devices including SCA websites, apps and smart speakers.

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