SCA appoints new 2DayFM content director and a new Hit FM head of music/partnerships

2dayFM Southern Cross Austereo’s 2DayFM has appointed Matt Anderson as its new content director, the second since Adam Williscroft left suddenly in June.

Anderson will work with Irene Hulme, who has been appointed to the newly created role of network head of music and entertainment partnerships for the broader Hit Network, to help revive the struggling Sydney station’s ratings. Hulme had previously been content director at 2Day.

SCA has announced that Rove McManus will shortly take over the all important breakfast radio shift from Dan & Maz who have this year struggled in the ratings, despite receiving a boost from the return of Hamish and Andy in Drive.

The radio network described Hulme as instrumental in launching the Hit brand with Hit 107 in Adelaide, and continued her work as the content director of 2DayFM with the creation of Hits and Old Skool and RnB Fridays.

“Irene will bring all of her considerable experience to this important role and will also be responsible for managing SCA’s music partnerships for the Hit Network alongside Vaughan Hobbs who is looking after Triple M,” said Guy Dobson SCA chief creative officer.

Anderson was most recently the content director for Hits in Auckland and prior to that was the assistant content director for youth brands at NZME.

He will join the company from November 9, while Hulme’s new role will be effective immediately.

Nic Christensen


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