SCA appoints new Melbourne head of TV and group sales manager
SCA has appointed a new Melbourne head of TV and a group sales manager, both reporting to the national head of TV, Otto Ablinger.
Matthew Bartlett has been promoted to the head of TV role and will lead the Melbourne national TV sales team, while Tegan Legg has been promoted after six years working as a TV account manager for SCA to group sales manager.
Matthew Bartlett, head of TV – Melbourne, Tegan Legg, group sales manager, SCA (right)
Bartlett and Legg join group sales manager, Lachlan Anderson to round out the Melbourne TV sales leadership team.
The Melbourne appointments follow those in Sydney, where Holly Bradley became head of sales – TV Sydney and Tammy Dobrow and Michelle Felettigh became group sales managers, along with Niki Jones.
“We have now restructured our national TV sales teams in both Sydney and Melbourne to capitalise on the significant changes and growth taking place across regional Australia, representing unique opportunities for our national advertisers,” Ablinger said.
Commenting on his new role, Bartlett said: “It’s an exciting time for our business as we start to work closer than ever before with Ten and our own regional assets to deliver best in market outcomes for our partners.”
Legg commented on her promotion: “I am beyond excited to step up into the role of group sales manager and support, develop and drive my team to reach both their professional and personal goals and build an even stronger relationship with our clients.”
In July this year, SCA signed a new regional television affiliation agreement with Network Ten, which saw Ten’s metropolitan free-to-air television content from channels Ten, 10 Bold, 10 Peach and 10 Shake move into the regional Queensland, Southern New South Wales, and Victoria commercial television licence areas.
The affiliation sees SCA broadcast Ten’s programs including MasterChef Australia, Australian Survivor, The Bachelor Australia, The Masked Singer, The Project and live A League, Westfield W-League, Socceroos, Matildas and FFA Cup matches.
