SCA ‘integrates’ metro and regional operations, with head of regional media Rick Lenarcic to depart

Southern Cross Austereo’s (SCA) head of regional media will leave the company after 25 years, as the radio and  regional television business looks to “fully integrate its metro and regional business units”.

The company said the national restructure will optimise performance and growth into the future.

Lenarcic started his career with Southern Cross Broadcasting in 1992 in Tasmania

“Under the new operating model, both regional and metropolitan arms will be aligned under a national structure, supporting improvements to internal processes, communications and corporate decision making,” a release from SCA said.