SCA invests in QIC for shopping centre advertising
SCA has announced its investment in property owner QIC to provide out of home solutions in shopping centres.
MALL MEDIA
SCA INVESTS IN DIGITAL OUT OF HOME MARKET
Southern Cross Austereo today announced that it has entered into a long term partnership with property owner QIC to provide out of home solutions in shopping centres across Australia.
This new and innovative model will see QIC provide the audience and infrastructure and SCA provide compelling audio visual content for shopping malls with large format digital screens situated in high traffic areas such as food courts.