SCA invests in QIC for shopping centre advertising

SCA has announced its investment in property owner QIC to provide out of home solutions in shopping centres.

MALL MEDIA
SCA INVESTS IN DIGITAL OUT OF HOME MARKET

Southern Cross Austereo today announced that it has entered into a long term partnership with property owner QIC to provide out of home solutions in shopping centres across Australia.

This new and innovative model will see QIC provide the audience and infrastructure and SCA provide compelling audio visual content for shopping malls with large format digital screens situated in high traffic areas such as food courts.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.